Most casino promotions rely on the basic “bonus”, be it a no-deposit one, a deposit match, a cashback or a free spin. Because it is so easy to use, there is always the risk of overusing certain aspects, so let’s go through 3 of the main pitfalls of using these.

The entire success of an iGaming business revolves around our ability to acquire and keep players using our products for as long as possible. One of the main tools we work with to achieve a good level of retention is the humble “bonus”. Let’s see why.

The iGaming industry is an extremely competitive arena when it comes to acquiring new customers. The traffic is expensive, while the amount the customers spends with your business will not make up for the cost of acquiring them. So how do you deal with this?