Intro
How we increased the Monthly Retention Rate by 100% in less than a year
We looked at the yearly performance of one of our clients, in this case, a medium-sized iGaming business which operates on a white-label platform. The online casino services mainly United Kingdom, but also attracts players from Finland, India, LATAM and Canada.
Intro
How we increased the Monthly Retention Rate by 100% in less than a year
We looked at the yearly performance of one of our clients, in this case, a medium-sized iGaming business which operates on a white-label platform. The online casino services mainly United Kingdom, but also attracts players from Finland, India, LATAM and Canada.
Study Case
Taking Our Customer to The Next Level
Challenge
The client was in need of a revised player retention plan in order to support their expansion efforts. As a result of their increased acquisition costs the player value needed to increase as well to keep the business sustainable. We also needed to work within a set framework as the client was using a white-label setup. This provided additional challenges as we needed to coordinate with an additional 3rd party.
The Strategy
Our team performed a high level analysis on the client’s operation to identify the main pain points. Based on our conclusions, we decided to start with the areas that would bring the fastest benefits.
We started by improving the segmentation, identifying new categories of loyal customers with unmet needs, as well as new categories of customers who were not profitable for the client. Loyal customers were presented with upgraded offers, catered to their specific habits and processes were set to ensure they would get the best experience with the client’s product.
At the same time we conducted a profitability analysis on all the previous offers and adjusted them in order to diminish overall costs and to put the client at less risk.
Finally, we worked with our partner to improve the UI/UX of their site so that players would find information faster, thus increasing player satisfaction and preventing a significant amount of support tickets.
Additional Yearly Revenue
1M
Decreased Bonus Costs by
30%
Increased Player Lifetime Value by
55%
Lowered Churn Rate by
35%
Study Case
Taking Our Customer to The Next Level
Challenge
The client was in need of a revised player retention plan in order to support their expansion efforts. As a result of their increased acquisition costs the player value needed to increase as well to keep the business sustainable. We also needed to work within a set framework as the client was using a white-label setup. This provided additional challenges as we needed to coordinate with an additional 3rd party.
The Strategy
Our team performed a high level analysis on the client’s operation to identify the main pain points. Based on our conclusions, we decided to start with the areas that would bring the fastest benefits.
We started by improving the segmentation, identifying new categories of loyal customers with unmet needs, as well as new categories of customers who were not profitable for the client. Loyal customers were presented with upgraded offers, catered to their specific habits and processes were set to ensure they would get the best experience with the client’s product.
At the same time we conducted a profitability analysis on all the previous offers and adjusted them in order to diminish overall costs and to put the client at less risk.
Finally, we worked with our partner to improve the UI/UX of their site so that players would find information faster, thus increasing player satisfaction and preventing a significant amount of support tickets.
Additional Yearly Revenue
1M
Decreased Bonus Costs by
30%
Increased Player Lifetime Value by
55%
Lowered Churn Rate by
35%
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